Beautiful & Creative Use Of Typography In Print Ads


If you think making an impression through banners are hard in the Internet, we feel that printed ad shares the same fate. Therefore if your ads is not eye catching and leave no impact, chances are it will be missed prone to be forgotten in no time. Typography printed ads however is a great way to land within people’s interest and concentration.

ikea Beautiful & Creative Use of Typography in Print Ads

Although it can be a successful marketing tool and with software like Photoshop at their fingertips, the possibility of things that they can come up with is pretty wild and limitless. Still, it may anytime backfire if they are not properly or precisely done which makes it a challenging task. In today’s post, we are going to introduce some ways to achieve great Typography based print ads together with examples for your reference 🙂

Minimal Text, Or A Wall Of It

Unlike advertisement for television, people do not have to sit looking at the ad page but just skipping past it to the article they want to read. The goals are to get the viewer to stop, view the ad, and remember the message. To do that, your text needs to get people’s attention right away.

There are three effective text formats in ads:

  1. Say little and convey a lot. Clever ads show one word and then have another word written in the negative space created by the letters.
  2. Say a lot of interesting things, or boring things, displayed in an interesting way. A wall of text won’t keep anyone’s interest unless it starts with a good written “hook” or the typography is appealing enough to make the viewer want to read to the end.
  3. Don’t say anything in actual text. Instead, shape letters or words out of objects in a picture.

Different kinds of ads call for different amounts of text, but it’s surprising how versatile these three formats can be. A few examples of print typography campaigns:

Examples

Coppertone Sunblock: Kobe

kobe Beautiful & Creative Use of Typography in Print Ads

S.O.S Campaign

sos Beautiful & Creative Use of Typography in Print Ads

Coca-Cola Light: Lemon Peel

coke lemon Beautiful & Creative Use of Typography in Print Ads

Ikea

ikea Beautiful & Creative Use of Typography in Print Ads

Pepsi: Joy

pepsi joy Beautiful & Creative Use of Typography in Print Ads

Penguin Books: Travel with words, Paris

paris final Beautiful & Creative Use of Typography in Print Ads

Vodafone

vodafone Beautiful & Creative Use of Typography in Print Ads

Brighton Language School: Espanol

brightonespanol Beautiful & Creative Use of Typography in Print Ads

Toyota: Efficiency

toyota efficiency Beautiful & Creative Use of Typography in Print Ads

Smarties Campaign

print ads typography 01 Beautiful & Creative Use of Typography in Print Ads

print ads typography 02 Beautiful & Creative Use of Typography in Print Ads

print ads typography 03 Beautiful & Creative Use of Typography in Print Ads

U.S. Preventive Medicine
Learn your health risks now and they won’t be so scary later.

print ads typography 04 Beautiful & Creative Use of Typography in Print Ads

print ads typography 05 Beautiful & Creative Use of Typography in Print Ads

print ads typography 06 Beautiful & Creative Use of Typography in Print Ads

Complot Creativity School – Typography Course: H

tipoH Beautiful & Creative Use of Typography in Print Ads

Bert & Bud’s Vintage Coffins: Mellow

Bertmellow Beautiful & Creative Use of Typography in Print Ads

Lots Of Eye Candy

Print ads don’t have the motion and sound that television ads get to work with – they really need to make their space count. A striking image is great at catching viewers’ eyes, but since it’s an ad, it needs to have all the required text crammed into the composition, as well. Because of this, print ads often make images out of type or make words out of images. Flashy special effects are also good attention grabbers.

Examples

United Nations Population Fund: Population day

Population Day Beautiful & Creative Use of Typography in Print Ads

Orange SMS
Text messaging while driving prevents you from seeing what really matters.

print ads typography 07 Beautiful & Creative Use of Typography in Print Ads

Hahn Nitzsche Recording Studios: Kaffee

kaffee Beautiful & Creative Use of Typography in Print Ads

PS2: Girlfriend

PS2 ad2 Beautiful & Creative Use of Typography in Print Ads

Classic & New Recording Studios

print ads typography 08 Beautiful & Creative Use of Typography in Print Ads

Punny Messages

Visual puns are a great device for saying a lot with just one or two words. They are ideal for print ad requirements to say everything in one still image. Commonly, visual puns say part of a familiar phrase or proverb, then complete the pun with the materials and special effects.

Anatomy of a visual pun:

  1. Take words such as “bad credit,” “taxes,” and “bills.”
  2. Take the shape of prison bars.
  3. Combine the two by making the bars out of the words.
  4. Add a subtitle, such as “Don’t be a prisoner to your finances.”

Voila, a visual pun!

Examples

Mitchell Eye Centre: Trash

print ads typography 09 Beautiful & Creative Use of Typography in Print Ads

Mitchell Eye Centre: Diamond

print ads typography 10 Beautiful & Creative Use of Typography in Print Ads

Feltrinelli Publisher: Berlusconi’s bubble

MALTESE A3inglese Beautiful & Creative Use of Typography in Print Ads

Amazon: Rock

print ads typography 11 Beautiful & Creative Use of Typography in Print Ads

Being A Little Offbeat

With the number of ads that have already been made, originality is hard to come by. One solution is to make progressively weirder and more dramatic work. If an ad idea seems too weird, consider that the weirdness might make it memorable to others. Making a lasting impression is what every ad strives for.

Examples

Pivot Boutique: Karma

print ads typography 12 Beautiful & Creative Use of Typography in Print Ads

Volkswagen: Laces

Laces Beautiful & Creative Use of Typography in Print Ads

Nike ACG 20th birthday: Strut

nikestrut Beautiful & Creative Use of Typography in Print Ads

Corrado Mattresses

corrado sleeping pills Beautiful & Creative Use of Typography in Print Ads

Pak-n-stor: Basement

basements basement Beautiful & Creative Use of Typography in Print Ads

Diesel Jeans: Be stupid

print ads typography 13 Beautiful & Creative Use of Typography in Print Ads

No matter what type of print ad you need to create, you should consider typography as an essential element of the ad rather than just text.

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